How CouponKeg.com finds it’s coupons

At CouponKeg.com, our core aim is to assist consumers in saving funds during their online shopping journey. We are committed to maximal assistance, anchored in the principles of integrity and transparency. This page delves into the meticulous process behind the curation, assessment, and publication of each coupon available on our site.

Discovering Coupons

Our quest for the finest coupons involves scouring a wide array of sources where they're broadcasted or shared. Coupons can surface in unexpected places, such as email newsletters, direct mail, podcast ads, or even billboards.

With the unpredictable nature of coupon appearances, our strategy encompasses a broad search, gathering codes from over 20 diverse sources.

Our search kicks off in popular locales for online coupons, tapping into social media, emails, and various platforms used by retailers for promotion and communication.

Coupons also make their way to us directly from merchants or via affiliate networks, and not to forget, through submissions from our users, who discover them in various offline and online mediums.

Sorting and Evaluating Coupons

The creation and upkeep of our mixed human and AI-driven system for sorting and reviewing coupons are extensive. It represents a significant portion of our operations at CouponKeg.com. This dual approach ensures we filter and present only the top-tier coupons for consumer benefit.

Here's a glimpse into our process:

  • Daily, we encounter approximately 40,000 potential coupons.
  • A hefty 80% are discarded due to being outdated, low quality, or duplicates.
  • The remaining 20% undergo stringent review against our criteria to ensure we promote only the most beneficial coupons.
  • Daily, around 6,000 coupons are rejected for various reasons, leaving about 2,000, or 5% of our daily discoveries, to be featured on CouponKeg.com.

Ensuring Coupon Quality

Our commitment extends to verifying the efficacy of coupons to guarantee savings for shoppers. This involves:

  • Sourcing coupons from trustworthy entities, prioritizing direct acquisitions from stores or their affiliates.
  • Swift identification and publication of new coupons to maximize their validity period.
  • Daily testing of over 10,000 coupons through our human and AI systems to affirm their validity.

Coupon Ranking and Display

Determining the prominence of coupons on our pages involves a nuanced system that accounts for:

  • The recency of coupons, prioritizing newer ones due to their higher likelihood of validity.
  • The value of the coupon, showcasing more significant savings prominently.
  • Testing outcomes to ensure accuracy in our displays.
  • Shopper feedback, incorporating over 50,000 monthly comments to refine our coupon organization.

The Challenge of Finding Valid Coupons

Despite our efforts, finding a working coupon code can sometimes be challenging due to:

  • Rapid expiration of codes.
  • Store-specific or product-specific restrictions.
  • First-time shopper codes.

Why Publish Potentially Non-Working Codes?

Our goal is to maximize savings opportunities. Even if uncertain about a coupon's current validity, if there's a chance it could benefit shoppers, we opt to include it. Additionally, occasionally "expired" codes may still offer savings, providing value to determined shoppers.